Rocket Man History
1989
In 1989 (before Starbucks), Mark Haertzen opened Java Junction, a drive-thru coffee stand, in Louisville, Kentucky. It featured a window through which customers could see the donuts and muffins from their vehicle.
Due to lagging sales, he created a backpack mounted drink dispenser to sell coffee directly to motorists stopped at the traffic light in front of his store.
1991
He closed the coffee shop in 1991. A short time later, he quit his bank job and began making Rocket Man™ Backpack Drink Dispensers in his garage. Rocket Man, Inc. was incorporated in 1992 as a manufacturer of portable dispensing equipment.
1994
The equipment was modified to dispense all types of beverages, including soft drinks, beer, and frozen margaritas. The company expanded quickly and had export sales in over 55 foreign countries. Customers included Coca-Cola, Nestle, and Anheuser-Busch.
The Company tried to sell the equipment to stadium concession companies for hawkers selling drinks. Rocket Man encountered some resistance so he tried to demonstrate the equipment’s benefits by managing hot chocolate vending operations at high school football games.
1996
Rocket Man quickly realized the potential for selling beverages at sporting events. The Company created a service division in 1996 and began contracting with local stadiums to manage their walking vendor operations as a sub-contractor.
Through trial and error, Rocket Man fine tuned its systems and gradually expanded.
Today
Today, the Company’s workforce of 1,500+
sells food and beverages through walking
vendors in more than 20 major sports and
entertainment venues across the United States.
Click here for a complete SERVICE DESCRIPTION or list of Rocket Man's EXPERIENCE.
Rocket Man has been recognized by INC MAGAZINE as one of the fastest growing private companies in the United States.

- Churchill Downs
Jun 18, 2022
Nite Racing - Lucas Oil Stadium
Aug 16, 2022
Motley Crue/Def Leppard - Lucas Oil Stadium
Aug 20, 2022
vs Lions - Lucas Oil Stadium
Aug 27, 2022
vs Bucs - Lucas Oil Stadium
Sep 25, 2022
vs Chiefs - Lucas Oil Stadium
Oct 02, 2022
vs Titans - Lucas Oil Stadium
Oct 16, 2022
vs Jaguars - Lucas Oil Stadium
Oct 30, 2022
vs Washington - Lucas Oil Stadium
Nov 20, 2022
vs Eagles - Lucas Oil Stadium
Nov 28, 2022
vs Steelers